Is Your WordPress website mobile friendly with Google’s new algorithm?
Yep, Google are at it again.
Unless you’ve been living under a rock or your Webmaster’s taken an extended holiday, Google’s next algorithm change on April 21st is coming up faster than a Formula 4 race car.
Now no one is really sure what the new changes mean except to say that websites that are not mobile responsive will most likely take a hit in their rankings.
Why is it happening?
When you consider about 94% of people search for a local service provider on their smartphone and that 77% of those are local searches conducted by people in the comfort of their own home it makes good business sense.
So not only do you need the words that Google likes to get rankings, you need to have a mobile responsive website as well.
How to find out if your WordPress website is mobile friendly
Step 1 – Open up Google on your mobile phone
Step 2 – Type in your website address
If your website is mobile friendly you will see text at the beginning of the listing that says “Mobile friendly” like the Eddies Copywriting Centre listing above
However, my oldest website (Creative Copywriting) which is 12 years old is not mobile friendly. No surprises there.
Now a quick word of caution
This is not foolproof. The reason for that is Google will determine if your website is mobile friendly on a page by page basis. This means one page of my website may pass the test but other pages may not.
On top of that, Web programming and is not my key area of expertise so best to back up anything before you do this. I just thought you might find this useful.
What happens if your website isn’t mobile friendly?
While doing the test on your smartphone is a start, the best thing to do is log into your Google Webmaster Tools account
and go to the mobility usage page.
That will give you a breakdown of what pages are mobile friendly and what pages are not, along with tips on what you can do to fix those issues.
How do I update my old WordPress website?
For someone like me who has several websites (the oldest being 12 years old) I have a couple of options which I am discussing with my web crew
Option 1 – Keep domain name – replace old theme with new mobile friendly WordPress theme or
Option 2 – Apparently, there is a plug in if your theme does not have an available update like my site that is 12 years old. While details are sketchy I think we can install a plug in that will create a mobile theme on demand, which recreates a mobile-friendly format.
Why is this Google algorithm update happening?
More and more people are searching, viewing and buying products and services on mobile devices.
So if your website IS NOT mobile friendly just yet don’t panic.
However moving forward you and your business cannot afford to ignore this.
Now if this is all gobbly gook to you give your website people a call or give me a call on 0412 288 339 or send me an email.
Until next time
Head Office Address: 18 Brendan Drive, Nerang, Qld, 4211 Australia
Phone: 0412 288 339