ID-100101500

Increasing response on your marketing offers

by • February 23, 2015 • MarketingComments (37)7094

By: Jaffaman Eddie, Eddie’s Enterprises, Gold Coast, Newcastle &  Sydney

Date: 22nd February, 2015

Image courtesy of digitalart at FreeDigitalPhotos.net

Who doesn’t want a good bargain? But if success is what your business is looking for, you need to target your marketing offers to the right people.

Below are just some of the tips you can use to increase response on your marketing offers.

Remember, an offer without a deadline is not an offer at all. If the person knows your offer is there forever there is no movitation or reason for them to buy it now!

Offering bonuses

Skip the price cutter mentality. The last thing you want is making cuts on your own revenue. Instead, you can add value and earn more. Adding value means improving on something rather than simply selling it for a profit. E.g. you just received a swimsuit from your supplier. Instead of selling it onwards for a percentage, throw in some accessories and a make bundled offer. E.g. you can add ear plugs or a towel or sun tan. Not only will the customer be compelled to buy; you’ll also make more off the little extra you threw in.

Thinking seasonal

Customers love variety. What is more; they find it easier to perceive (and feel attracted to) things which can be related to. If it’s October, go for a Halloween themed offer. The month of March has come? Put up a frozen prices offer. Got Valentine’s Day around the corner? Let red be the theme. You can get creative to any extent here. Offer discounts on products coloured red and so on. You can set themes to target the most stubborn of stock.

Taking the hassle out of decisions

Here again, let your creativity and the general trend lead the way when testing and creating new marketing offers. E.g. if you see a lot of photo frames being sold, offer bundles which include nails, glue, a hammer and so on. Got new homeowners flocking in? Make a bundle; give it a fancy name such as ‘basic requirements fulfiller’ and so on. Bundling has the effect of putting the customer’s psyche into motion, when all the items in the bundle make sense; why bother buying the item individually?

Catchy names

There’s nothing like making your customer feel like a winner. Names have a deep effect on the person. Catchy or mysterious names make the person feel like they’re buying something out of this world or something which is a cut above the rest. You’ll see this trick put to good use in fast food joints like McDonalds and Pizza Hut and so on.

Keep the things going

Plan your offers in such a way that customers are always on the lookout for new offers. Price cuts may be endearing, but what gets the customers really going is the surprise element. Once your customers pick on your line of thinking, you’ll see a steady increase in revenue.

Never stop learning

Experiment with different methods! There’s no need to follow the herd. E.g. when sending out mail orders, you can vary the wordings or style or offers or other such variables (parameters). This way you won’t only get customer responses, you’ll also get survey results and be able to see which method (or variation) was significantly more effective.

Even if the initial results fail to impress, sooner or later you will be taken by surprise with the results. It doesn’t matter if the customer is a stone-faced lawyer or banker or a surgeon; they’re all humans deep down and the surprise element will have that sparky effect on them and arouse their interest in your offerings. Happy marketing and “testing” of your marketing offers.

Of course, I’d love to hear your own experiences and thoughts on this so leave your comment below.

Until next time

Jaffaman Eddie T.G.I.C.

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