IMG_1907

Technician To Marketer Series

by • June 16, 2015 • EntrepreneursComments (7)2220 •

Loving the information on this website , you have done outstanding job on the content.: 82%

Appreciate it for all the great content.

Summary:

“Tips To Evolve From Being The Technician In Your Business To Marketer Of Your Business”

Part II

By: Jaffaman Eddie
The Guy In Charge
Eddie’s Copywriting & Marketing Centre
Part of Eddie’s Enterprises
Date: July 7th, 2015

How to think like a Marketer – A simple strategy to turn your smartphone into a lead generation tool

Today, as part of my series to help you move from technician to marketer I want to explore a simple strategy with you to help you identify hot prospects and create quality leads for your business

Of course this is comes back to thinking like a marketer, not a technical business owner.

Now it is best to have a 1300 or 1800 phone number for this strategy however we all got to start somewhere so you can still use this on your answering machine or smartphone.

The reason I say having a 1300 or 1800 number is best for this is because having these lines allows you to run multiple phone lines and offers and tests at once so you’l be able to review the results more effectively. This includes which person came in from which ad for example, how many people called as opposed to left a message and so on.

TURN YOUR ANSWERING MACHINE & SMARTPHONE INTO A LEAD GENERATION TOOL WITH FREE RECORDED MESSAGES

This strategy is designed to attract prospects using a free report, CD, DVD, book or something else so they share their contact details with you on using your phone.

On your smartphone or answering machine record a message which could be something like:

“Hello and thanks for calling <your business name>. At the moment I cannot take your call but since <year you started business> we have been helping <your target audience> with <problem you solve here>.

If you need a quote or have an immediate need, please leave your name, phone number and email address and I will call you back within 24 hours and if you’d like a FREE report on “Put the name of your free report here” please leave your name and email address and I will email one out to you in the next 24 hours.

Of course you could also ask them for their mailing address but be carful not to make it too long winded.

Here’s a finished recorded version of mine that you can swipe and test

“Hello and thanks for calling Eddie’s Copywriting & Marketing Centre. At the moment I cannot take your call but since 2003 we’ve been in partnership and connection with small businesses service professionals, Entrepreneurs and others hungry to multiply new and repeat sales online & offline using direct response copywriting, marketing and personal branding and we’re the only copywriting service in Australia with a love your sales copy guarantee.”

If you’d like a copywriting quote or have a question leave your name and number and I’ll call you back within 24 hours.

This months special for time poor entrepreneur or small business owners is $711 of how to marketing tools, templates and strategies that you can swipe and use in your own marketing and includes a FREE Editorial calendar to help you build our list so for more about that visit eddiescopywritingcentre.com and grab my Potent Profits pack today.

Like I said

Using your answering machine or smartphone does restrict you because you only have one line so this will work better if you have 1800 or a 1300 number. This way you can test different offers and messages using multiple phone lines but for those without that luxury, this is great starting point.

Look at it this way

Start with this, then once you are making money and getting returns from it, invest in the 1300 or 1800 number.

Get a Treasure Trove of Technician to Marketer Tips, Tools and Strategies

I’m the first to admit that evolving from technician to marketer isn’t an easy thing to do but like many before you, it can be done. That’s where my “Technician To Marketer” Audio CD kicks in.

This Eddie CD is one of my favorites because it involves you starting to think about in depth what you really want from your business and life to help you get off the tools and focus on marketing because without marketing, nothing happens.

In the CD you’ll find a treasure trove of real world tips and strategies like the one above to help you evolve from being the technician in your business to the marketer of your business.

Available in standard and deluxe, the deluxe version gives you a free call with me so I can give you some extra support and guidance to help you make the move from being stuck in the trenches of your business to the marketer of your business. ORDER NOW. Hit that Buy Now button below and like all Eddie marketing products, it comes with a 90-Day “love it Leave It” money back guarantee.

* Please note – You will be taken to PayPal to make your purchase but no PayPal account is needed to make your purchase.

Technician To Marketer CD


Hope that helps and feel free to sure the love and these tips with your friends

Jaffaman Eddie

P.S. You can even action this at your front office reception. Every time a prospects calls let them know about your free report or widget to capture their details so you can put them into your marketing funnel.

Date: June 16th, 2015

By: Jaffaman Eddie Chief Copywriter & T.G.I.C.  Eddie’s Enterprises

Ph. 0412 288 339 or email me here

Part I

Yes, most of us in business can relate to Greg at one time or another. That’s him, bottom right.

Greg started a massage therapy business about 4 years ago after getting his massage therapist diploma.

In the past 4 years he has done everything from taking appointments, treating clients to the the washing up to invoicing clients working from 6am – 10pm and much more most days a week.

Now, he’s sick of spinning his wheels and being caught up in the day to day and ready to evolve from being the technician in

Eddies Brochure Writing Services

“Man Massaging Womans Shoulders” by Ambro courtesy of FreeDigitalPhotos.net

his business to marketer of his business.

So, how does he do that?

First thing. He has to reboot his mindset and start to think like a marketer or entrepreneur, not a technician business owner.

What’s the difference between a business owner and Entrepreneur marketer?

Well, everyone has their own take on this so here’s mine. 

A Business Owner like Greg will…

Keep working in his business.

He’ll keep doing the same old things and keep much the same product lines and services in play for the time he owns that business.

Greg might open up another shop somewhere along the line,he might add a new product or two but in five years time, Greg’s business will be pretty much the same it has always been. 

An Entrepreneur Like Mandy will…

Eddies Direct Response Copywriting Services

“Leg Pressotherapy” by Ambro courtesy of FreeDigitalPhotos.net

Buy or start a business and create one or more income streams that feed off her original business. For example, she may start up  a Massage Therapy coaching business or school to help other massage therapists.

She may also sell a massage therapist marketing system to her competitors to create another income stream.

She’ll also use online and offline marketing together, have multiple websites selling various massage products and services and maybe even her own range of massage oils.

Another important difference is Mandy is Market Driven. This means she finds out what her markets wants then delivers it.

Most people in business are “want” driven meaning they want more new clients, they want more staff and more money but at the end of the day, your market does not care what you want.

Of course the hardest step in making the change from technician to marketer is making the decision, sticking to it and taking the first step.

To make that an easier, simple and less painful process I’ve created a “Technician To Marketer” Audio CD full of proven tips and strategies to help you evolve from being the technician in your business to the marketer of your business. Available in standard and deluxe, the deluxe version gives you a free call with me so I can give you some extra support and guidance to help you make the move from being stuck in the trenches of your business to the marketer of your business.


Technician To Marketer CD


 

About Eddie - Eddie is an “A-List” copywriter and marketer in partnership and connection with small businesses service professionals, Entrepreneurs and others hungry to multiply new and repeat sales online & offline using direct response copywriting, marketing and personal branding.
 
In 2014 he featured in the Australian Entrepreneur’s book, was nominated for a Telstra Business award, has featured in the New Zealand Herald and since 2003 has been “Igniting Words Into Money With A Love Your Sales Copy Guarantee” under the Eddie brand.

Other Posts You May Be Interested In

Product Focused Marketing Versus Customer Focused Marketing

Grab your Small Business Marketing Ammunition here

Is Your Small business Tracking, Measuring & Profiting?

Pin It

Related Posts

  • http://www.sdorttuiiplmnr.com/ sdorttuiiplmnr

    Loving the information on this website , you have done outstanding job on the content.

  • https://noreencarper6.wordpress.com/2015/06/24/fantastic-plumbing-related-suggestions-that-can-save-you-money/ 24 hour plumber waltham ma

    I like this website. it is very very helpful.
    Thanks for sharing.

    Look into my homepage 24 hour plumber waltham ma

  • http://natalielun.buzznet.com/user/journal/24708144/physical-fitness-tips-help-obtain/ http://natalielun.buzznet.com/user/journal/24708144/physical-fitness-tips-help-obtain/

    I’m usually to blogging and site-building and i really
    admire your content. The post has really talks my interest.
    I’m going to save your web site and keep checking
    for new information.

    Feel free to visit my site; powertec p-pr power rack (http://natalielun.buzznet.com/user/journal/24708144/physical-fitness-tips-help-obtain/)

  • http://shondarohu339.postbit.com/in-relation-to-fatty-tissue-this-short-article-holds-the-best-strategies.html Vaser Liposuction

    Many thanks for this excellent write-ups. Keep sharing excellent articles!

    Feel free to surf to my blog post Vaser Liposuction

  • http://melaniefountain0.bligoo.com/increase-your-physique-using-these-body-building-suggestions http://melaniefountain0.bligoo.com

    Howdy! I just wish to give a massive thumbs up for the excellent info you have here on this blog.
    I’ll be returning in your web site for additional information in the
    near future.

    Here is my web site marcy smith machine (http://melaniefountain0.bligoo.com)

  • http://tabooband6177.jimdo.com http://tabooband6177.jimdo.com/

    Some genuinely good stuff on this website, I enjoy
    it.

    Feel free to visit my weblog :: dating (http://tabooband6177.jimdo.com/)

  • http://www.facebook.com/profile.php?id=100003469597727 Wael

    Im impressed. I dont think Ive met aonyne who knows as much about this subject as you do. Youre truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog youve got here.