By: Jaffaman Eddie, CMO Chief Marketing Officer, and T.G.I.C.
Eddie’s Copywriting & Marketing Centre
Part of Eddie’s Enterprises, Gold Coast, Australia
9 Keys I’ve Learnt From Writing Over 141 Website Home Pages That Guarantee You’ll Get Attention, Interest, Desire & Action On Yours
Key #1 – Lack of Real People, Images and Authenticity – Use real photos and videos of real clients that represent the people you help instead of stock images of pretty people with gleaming white teeth and fake smiles. Using authentic images on your website engages people. Showing real products, staff and customers on your website helps position you as living breathing human being and makes it authentic.
Key #2 – Make Your Message for Somebody – Most websites have a message for everyone, if you supply products to schools for example mention it in your headline. The ‘who it is for’ is more important than the ‘what it is’.
Key #3 – Have Individual Pages for Products or Services – Each of your products or services should have their own page (it’s better for SEO). Because the web is a visual medium, images and graphics are helpful. However, if custom photography isn’t in your budget, carefully selected stock photos can also enhance your product or service descriptions.
Key #4 – Cash Flow and Content Is Now KING – Content and cash flow is king, so if you have a static website and are not adding fresh relevant content, you’re missing out. If you have a Word Press website, you can always change the preference settings from showing a static page to your latest posts. I like that as it shows your latest content as our home page and keeps your organic search engine rankings up.
Key #5 – No Resource Centre – It is estimated that 96% of people are not ready to buy right now. So it makes sense to have a resource centre with a link to your most recent blogs, case study videos or another place where they can leave their details and learn more.
Key #6 – Contain Your Business Name in Text – Search engines can’t index words from your logo image. Make sure your company is searchable.
Key #7 – Post Images with ALT Tags or Text Captions – This helps search engines read images and descriptive texts which will help to increase your search rankings.
Key #8 – NAP – Make sure your name, address and phone number are all formatted the same way. This also helps maintain organic search engine results.
Key #9 – Contact Information on Every Page – I’m not sure who said it or where I read this but… “The point is to make it very easy for users to communicate with you on their terms and not every visitor has the patience to click through every page on your website to find the contact information.”
“The best place for the contact information is the top left or top right corner of the home page,” he recommends. “It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.”
You should also be sure to include several ways for them to contact you — phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address, and even a link to your location in Google maps.
There are of course other tips so share your website design and copywriting tips below.
The fans would love to hear them!
That’s it and thanks
Eddie’s Copywriting & Marketing Centre
• Ph.0412 288 339
• Head Office: 18 Brendan Drive, Nerang, Qld Australia, 4211
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Who Uses Eddie’s Copywriting, Content & Marketing Centre?
“Eddie Bryant has been copywriting for me since 2008. In that time Eddie has proved his adaptability by writing copy for 3 web sites, numerous e-mail campaigns, product and service flyers,marketing newsletters, critiquing my the copy I write myself and advising me every step of the way.
“This is testimony to his versatility and skill because each of these formats require differing approaches to get the message across. Eddie sets and keeps to deadlines and this gives me confidence when I have tight deadlines to keep.
“His follow up has been key to me achieving my timelines. My business is in professional services and this calls for a specific type of language for my target audience and Eddie gets this.
“More people should be using the services of ECMC. I’d recommend (and have recommended) Eddie to anyone who needs fast and effective direct response copywriting.” Kerry King
About Eddie, ECMC & Eddie Enterprises – Eddie is an “A-List” copywriter and visionary marketer creating marketing assets for businesses that keep delivering cash in the bank results long after the original investment. He’s in partnership and connection with small businesses service professionals, Entrepreneurs, retail services and others hungry to multiply new and repeat sales online & offline using direct response copywriting, marketing and personal branding while also teaching people in business how to reduce their marketing waste. In 2014 he featured in the Australian Entrepreneur’s book, was nominated for a Telstra Business award, has featured in the New Zealand Herald and since 2003 has been “Igniting Words Into Money With A Love Your Sales Copy Guarantee” under the Eddie brand.